The London School of English is considered the world’s oldest foreign language school in English. The market on overseas education is not an exception when it comes to branding, which is a strong tool in any industry. The brand name of “Spanish Education” for example, is marketed overseas with the objective of drawing thousands of students to the country each year. In line with this, the world’s oldest English school is entering the trend to go with the market of Malaysian education using its own brand as The London School of English. On the other hand, ‘Malaysian Education’ is being campaigned to more than 70 destinations globally, promoting the country as a focal point of education from primary to tertiary school levels, on top of a training program for the English language. In order to realize the 2010 goal of the government, the rate of international students shows an approximate growth around 24% per year. The figures published by the Immigration Department show that Malaysia is keeping up with the present growth rate from 2006-2008 to over 30%. In contrast, the global yearly growth rates of international students show an average of around 4% per year.

The strong brand of The London School of English is presently looking for franchise associates in Malaysia. As a matter of fact, The London School of English Group has a thriving school operating in Daegu, Korea, which started in 2004. The proposed entry reveals that students will benefit greatly from a UK based language training while also enjoy the opportunity to reside in Malaysia. This contains lower living expenses and smaller ethnic barriers, blended with an English-speaking setting where students can hone their language skills daily. Moreover, the said school’s managing director stated that the government of Malaysia is pushing to set up a strong brand of Malaysian education, thus putting the former school in good collaboration with the latter.

The London school has a track record of accomplishments since its foundation in 1912, offering potential students the best assurance of success. Also, it presents to prospective investors an ideal entry into the significant market segment.